About us

10 Feet Tall is a creative studio that leans into the comfort of traditional crafts. Our focus is to challenge ourselves and the craft by exploring different techniques. We don't strive to become experts in one specific craft, but rather to master the art of learning how to learn. We firmly believe that by embracing the mindset of being a beginner, we can take on the world with more confidence and ease.

10 feet tall is founded and run by Johanna Olsson, a learning designer who spent more than 20 years supporting individuals, teams and organizations in their creative learning journeys. Always learning new things has given her a wide repertoire of knowledge and skills, and her favourite moment is those precious two seconds right before trying something totally new - with now expectations of nailing it and everything to learn.